Marketing your Business Online
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“Marketing your Business Online”
FACTS:
- 80% of Americans now use the internet regularly and growing strong (Source: Pew Research)
- 97% of US internet users now use the internet to shop (MPD Group)
- 90% of online commercial searches result in offline brick and mortar purchases (ComScore)
- 82% of local searchers follow up offline via an in-store visit, phone call or purchase. (ComScore)
- 74% of internet users perform local searches. (Kelsey Group)
If you are the owner of a local business, you are probably suffering from a drop in demand for your products or services as a result of the economic recession most areas have been suffering from for the past few years. In fact statistics show that small local businesses are making 30% to 50% less than they were just a few years ago.
Traditional Marketing Doesn’t Work Anymore!
The fact of the matter is that the marketing techniques that were solid and reliable for local businesses to use to reach their market in the past are no longer working. This means Yellow Pages ads, newspapers and other types of hard copy advertising are simply not bringing in business. That’s because people simply don’t use them anymore. Businesses that are still using such outdated forms of advertising are throwing away thousands and thousands of dollars on ineffective marketing every month. If you are one of those people still investing in such ads, ask 10 people where their copy of the Yellow Pages is. Most can’t tell you or will tell you they put it in the recycling bin shortly after it arrived. What does that tell you about the money you’re spending? Consumers are looking more and more to the Internet to find information about the services and products they are seeking, even locally. Therefore if businesses want to reach new customers they simply must have a quality Internet presence. And that does not mean just a lame website that a kid could have put together!
- More than 2.6 billion local searches are now performed online every month.
- 98% of searchers choose a business that is on page 1 of the results they get. (ComScore)
- 41% of clicks go to the #1 ranked site in a search (ComScore)
- 12% of clicks go to the #2 ranked site in a search (ComScore)
- 8.5% of clicks go to the #3 ranked site in a search (ComScore)
Today’s most effective websites are well thought out, interesting, personable and informative. They utilize a variety of savvy online marketing techniques in order to stand out from their competitors. If you have a site with no keywords in it and almost no backlinks, you are missing the boat and will never get to the top of the search engine results. Specific Marketing Strategies There are specific marketing strategies that apply uniquely to Internet marketing. If you’re not staying on top of these Internet marketing strategies and implementing them, your website will not get traffic and you’ll miss out on one of the most efficient, lucrative sources of new customers for your business. One of the stumbling blocks keeping most local business owners from using online marketing strategies to grow their customer base is that they simply have no idea what needs to be done. Online marketing is so new and such unfamiliar territory for most business owners that they don’t know where to start. They spend so much time running their business, taking care of their clients and managing their staff that they don’t have the time to learn something new — especially something that’s constantly evolving.
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