Online Marketing

Are you using your website to effectively and inexpensively leverage the Internet to reach out to prospects with targeted messages that prospects seek out to inform, educate and engage them?

The internet has profoundly transformed the way people communicate and interact with each other. This change has also dramatically affected the business world by altering the way people shop for products and services.

Ten years ago, companies reached their consumers through trade shows, print advertising and other traditional marketing methods. Today people start their shopping experience by looking at the Internet and more specifically search engines, especially Google. In order to remain competitive, business websites need to be found on the web on search engines and this takes a comprehensive search engine marketing strategy.

Online Marketing is about delivering useful content at the precise moment that a buyer needs it. Today, businesses have the opportunity to leverage the Internet to reach out to customers effectively and inexpensively with targeted messages that customers seek out, not ignore. Turn your website into the focal point of your marketing strategy and learn to use your website as an effective lead generation machine.

Your next customer will research and evaluate your products and services through your website long before your salespeople get involved. Purchase decisions in a Web 2.0 world have transformed into an interactive process driven by the customer, not the vendor. In fact, a call to your salesperson may be the last step in the buyers’ journey, greatly limiting their influence and expertise.

Your website may be the most valuable real estate your business owns. Using it wisely, you can go from having a merely informative website to one that moves your best prospects through the sales process faster.

Summary of Online Marketing Components

Website Review & Critique:
Savvy marketers appreciate the potential inherent in their websites, and understand the value of their online real estate for generating profits. Getting an objective third-party Website Review & Critique can boost the value and productivity of your website by making sure it is everything it should be.

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Search Engine Optimization:
Get your website to move up higher in the search engine results, and your chances for prospects clicking through to your site grow dramatically. From discovering your best keywords to using them to generate more website traffic, SEO helps deliver prospective customers to your front door.

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Landing Pages:
Set the stage for an effective sales process by driving Internet traffic to a landing page. Cut your sales cycle down to size by using Landing Pages to warm up every visitor to your site.

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Google Analytics:
Use this free tool to track your site’s traffic. Where are your visitors coming from? How did they find you? Which pages did they visit? How long did they stay there? Understanding your prospects’ experience on your site helps you improve its performance.

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With all Lead Generation Programs:

• Lead Nurturing: Your prospects may not buy the first time they hear your offer. Lead nurturing allows you to stay in touch and build a relationship of trust and value that transforms shoppers into buyers. More Information on Lead Nurturing:
• Lead Scoring – With lead scoring, the hottest leads rise to the top of the list. You close more sales faster. Your business becomes more efficient and more profitable.