QR Codes

QR Codes are used to draw in the potential client: one simple scan of the code and they are sent to a strategically chosen link to maximize your marketing efforts.

Make a QR Code for your business with the Free MarketBlazer QR Code Generator

Every business wants to be on top of the latest in marketing and QR Codes are definitely a hot item right now. QR Codes or Quick Response Codes are becoming very popular for a variety of marketing uses. Essentially they are two-dimensional bar codes, easily identified by a square pattern of black cubes on a white background, providing quite a lot of information in a very small amount of space, thanks to a hardlink that is created with the code. QR Codes can be used in various ways to provide more information to potential customers and direct them to strategic places.

Since an ever increasing percentage of cell phone users have smart phones, the usefulness of QR Codes is expanding. The camera feature of the smart phone and an app that can be downloaded for free are all that is necessary for potential clients to “read” smart codes. When potential clients discover codes on products, promotional items or in print, they scan it to learn more. Their curiosity is piqued by the mystery of the code. The process is much more user friendly than typing in a web address and often appeals to those who crave convenience.

Because you can use QR Codes to send your audience wherever you want them to go, you have a lot of options in how you can use QR Codes in marketing.

• Send people to your email opt-in page and build a following.
• Send people to a landing page for easy tracking.
• Have a shopping cart automatically filled with a QR code scan.
• Dial a phone number to reach your company with a scan.
• Increase social media following.
• Conduct giveaways.
• Share messages.
• Allow access to photos and images.
• Increase overall brand awareness.

QR Codes are an excellent way to deliver in-depth information without overwhelming the potential client with details on first contact. For strategic use of QR Codes, be sure to place them in these and other locations:

• Business cards
• Labels
• Promotional products
• Laptop stickers
• Displays
• Direct mail
• Posters
• Store windows

In addition to the convenience and the mystery of QR Codes, it is also an opportunity to be environmentally friendly by reducing packaging. With one small QR Code, you have the opportunity to share a wealth of information that would otherwise require a significant amount of packing space. This appeals to many of today’s consumers.

The use of QR Codes can make a significant difference in your advertising, as they are both easy to track and can be strategically targeted to impact different aspects of your business development. QR Codes turn print advertising into an interactive forum which allows you the opportunity to do lead nurturing and turn those individuals into new clients.

Make a QR Code for your business with the Free MarketBlazer QR Code Generator

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