Information Marketing
Are you using valuable Information about your Company and Products to inform, educate and engage your prospects?
With Information Marketing components you will combine time-tested information marketing tactics with advanced marketing technology for an inexpensive strategy to effectively establish name recognition, enhance credibility and improve visibility.
Information Marketing is about turning standard company information into valuable marketing capital with the goal of driving prospects to your website for information. It allows you to be creative about your business using new technology tools without spending large amounts of money.
Using engaging, educational articles, press releases, white papers, and other forms of Information Marketing, you can provide your prospects with the information they need to begin making a purchasing decision. Information provided in these formats yields a steady stream of laser-targeted traffic to your website.
The top search engines value information-packed content on websites, and will send interested prospects your way because your site offers the information they’re looking for.
Summary of Information Marketing Components
Article Marketing:
The ultimate cost-effective website traffic generator, article marketing boosts your website’s credibility and ranking with the search engines while providing valuable information to your prospective customers.
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Case Studies:
Using real world data to give your prospects an idea of how you can help them, case studies provide an example they can follow. From problem to outcome, a well-done case study uses measurable results to build customer confidence.
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Press Releases:
Credibility and publicity at your command, press releases bring your business maximum exposure online and offline. Schedule regular releases for your company, and reap rewards no amount of advertising could buy.
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Public Relations:
Get your company known for its strengths, and it will stand out from its competitors. Public Relations helps your business’ image speak for itself.
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Referral Marketing:
Nothing is more powerful than the words of a satisfied customer. Thrill one customer and they’ll send a dozen more your way. Referral marketing transforms happy customers into a highly-credible independent sales force.
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Story Telling:
Drive your message home by using story telling to connect on a deep level. Captivate your prospects with effective stories, and the connection you create will transform them into loyal customers.
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Testimonials:
Possibly the most powerful form of marketing, testimonials allow your satisfied customers to speak to your prospects about what matters most – results.
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White Papers:
Education meets soft-sell in the form of a white paper. Originally the domain of government agencies, the white paper is one of the most effective ways to present your company as the solution your prospects seek.
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Text Messaging:
A relative newcomer on the small business marketing stage, the open rate for Text Messaging dwarfs email and direct mail combined. Use this tactic to stay in contact with customers, and be sure to reward them for responding.
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RSS Feeds:
RSS feeds are an asset to any small business that is prolific. If your firm publishes articles regularly, has a blog, produces press releases often or is involved in other types of regular information marketing, RSS feeds are a necessary accompaniment.
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Podcasts:
Podcasts are an exciting technology that gives small businesses who are using information marketing a new avenue to explore in order to share information or educate their customers.
With all Lead Generation Programs:
- Lead Nurturing: Your prospects may not buy the first time they hear your offer. Lead nurturing allows you to stay in touch and build a relationship of trust and value that transforms shoppers into buyers. More Information on Lead Nurturing:
- Lead Scoring – With lead scoring, the hottest leads rise to the top of the list. You close more sales faster. Your business becomes more efficient and more profitable.
