Fundamental Marketing

Have you covered the Marketing Basics?

The must haves to a successful marketing strategy. Fundamental Marketing includes the marketing basics every company must have in place. The elements of this group should be considered mandatory and critically important to the success of your business.

When you have completed the Fundamental Marketing process you will have a clear understanding of who to market to and why and you will develop a more consistent communication message to your target market. Completing the components of Marketing Fundamentals creates a process that forces you to think about you business from your customers’ point of view.

You will also have a better understanding on how much money you need to spend on marketing and a plan on how and where to spend your marketing dollars. This prevents the classic starting and stopping of marketing and jumping on the marketing “idea” of the week.

Maximize your profits from Fundamental Marketing by following a pattern of learning, scheduling, and implementing these critical strategies. While they are universal enough to work for any business, they can also be customized to yield long-lasting results.

Mastery of the fundamental marketing process yields a firm foundation for attracting new leads and converting them into buyers. By providing the information your customers need to move through your sales funnel efficiently, you will create better results while speeding up the sales cycle. Use every tactic and watch your business begin to dominate your industry.

Summary of the Fundamental Marketing Components:

Phase One: Positioning – Branding – Focus

Value Proposition:
Why should someone do business with you? Your Value Proposition differentiates you from your competitors, demonstrates the advantages of your products and services, and displays the results your satisfied customers have already experienced.

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Core Marketing Message:
The very foundation of your marketing strategy, your Core Marketing Message encapsulates the essence of your business, making it easy for your prospects to remember why they should do business with you.

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Company Branding:
Your Company Branding provides distinction in the marketplace. Projecting a unified message and image across all your marketing campaigns brings a consistency that elevates your credibility and builds trust among your prospects.

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Executive Summary:
The cornerstone of any marketing plan, the Executive Summary provides an overview of your business and its goals. Delivering your marketing message concisely, this summary is a powerful way to communicate what’s at the core of your business.

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Elevator Pitch:
You’ve got less than a minute to communicate with a prospect about what sets your business apart in the market. A well-prepared Elevator Pitch is engaging, memorable, and actionable.

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Target Market:
Understand your Target Market, and all of your marketing efforts take shape. Aiming to sell to everyone only ensures you sell to no one. The more you know about your ideal customers, the easier it is to reach them.

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Phase Two: Commitment – Planning – Execution

Marketing Budget:
Your marketing plan begins by setting a Marketing Budget – without one, your hands are tied, and your business success is hobbled. Allocating sufficient funds to advertising, staffing, branding, and building an online presence gives your business what it needs to succeed.

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Marketing Plan:
Your business goals and objectives – with a plan on paper for the tactics and strategies you’ll use to accomplish them, your Marketing Plan guides your efforts in getting the word out.

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Marketing Calendar:
By using a Marketing Calendar, it’s easy to build a consistent, steady plan for promoting your business. Committing to action by getting your campaigns on the calendar transforms your good intentions into results.

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Marketing Activity Planner:
Working hand-in-hand with your Marketing Calendar, a Marketing Activity Planner provides the practical details needed to execute an effective ongoing promotional campaign.

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Marketing Action Plan:
A thorough Marketing Action Plan answers the who, what, where, when, and how of your marketing strategy. Actionable and detailed, this plan makes follow-through easy and efficient.

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