MarketBlazer, Inc. http://marketblazer.com Wed, 16 May 2012 21:24:40 +0000 en hourly 1 http://wordpress.org/?v=3.3 What Is a Marketing Consultant? http://marketblazer.com/2012/03/what-is-a-marketing-consultant/ http://marketblazer.com/2012/03/what-is-a-marketing-consultant/#comments Thu, 01 Mar 2012 21:33:14 +0000 Editor http://marketblazer.com/?p=3060 Marketing Consultant

If you are interested in fine-tuning your business marketing, a marketing consultant can help to take your marketing to the next level.

A marketing consultant works with businesses to create and implement a marketing plan complete with strategies centered on the business mission and the service and product offerings. While a business may not be able to afford an on-staff marketing expert, a marketing consultant provides an affordable option for businesses who want to maximize the impact of their marketing efforts.

The first step for most qualified marketing consultants will be to conduct thorough market research for each business to gain an understanding of the target market. From developing a detailed marketing plan and identifying the marketing message to implementing ideal marketing methods, a marketing consultant will ensure businesses obtain the best results possible for their marketing budgets.

An expert in customer behavior and response, a marketing consultant understands the best methods for reaching a specific target market. Monitoring results as they go, the consultant will tweak the plan when necessary, ensuring the marketing campaign is continually relevant and successful.

Because an integrated marketing approach is best for most businesses, the ideal marketing consultant will have experience in a wide-range of marketing methods—from social media and e-mail marketing to blogging and article marketing.

With skills in critical and creative thinking and knowledge of numerous marketing strategies, an experienced marketing consultant is a wise investment for businesses seeking strong business growth and a solid return on investment.

Hiring A Marketing Consultant?

Learn how to hire a marketing consultant the right way, the first time. Check out our eBook Marketing Consultant Hiring Guide.

]]> http://marketblazer.com/2012/03/what-is-a-marketing-consultant/feed/ 0 Use Online Advertising to grow your Small Business http://marketblazer.com/2011/07/use-online-advertising-to-grow-your-small-business/ http://marketblazer.com/2011/07/use-online-advertising-to-grow-your-small-business/#comments Mon, 04 Jul 2011 13:45:38 +0000 Editor http://marketblazer.com/?p=778 Online advertising is the bread and butter of online marketing, so this section will be sure to help you out. Remember that most of these services have several competing companies offering them, so looking around and checking out the best prices. Of course, one cannot give up quality of service for a cheap bill.

Make use of pay-per-click (PPC) ads. You get the word out while only paying for those that actually click through. Pay-per-click is a cost-effective way of getting people to visit your website. Your ads are spread wide, and you are billed for every unique user who clicks through to your website, and not for simply having the ads displayed.

Cost-per-action (CPA) advertising is also a viable choice, and it is more flexible than PPC. Cost-per-action is even more cost-effective than PPC because you can set it to pat out when a visitor does something more useful than just visiting – such as filling out a form or completing your squeeze page. The rate per completed action is usually higher than that for unique visitors.

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]]> http://marketblazer.com/2011/07/use-online-advertising-to-grow-your-small-business/feed/ 0 Use Freebies to grow your Small Business http://marketblazer.com/2011/07/use-freebies-to-grow-your-small-business/ http://marketblazer.com/2011/07/use-freebies-to-grow-your-small-business/#comments Mon, 04 Jul 2011 13:39:03 +0000 Editor http://marketblazer.com/?p=773 What’s better than a good product or service? A good product or service that is free of charge. This has been a common philosophy for ages. The smart businessman can make use of freebies to make money indirectly. It may cut into your profits, but if you make profit overall, then all’s good. In an age of digital products, free products are easy to give away, since making copies is a matter of a couple of clicks.

People love getting free stuff, so once in a while set up some sort of contest or giveaway. Call it the product of capitalistic thinking, but people automatically perk up upon the mention of free stuff. Unfortunately, it is the product of modern capitalism, specifically marketing, that has caused people to also be wary of things that sound too good to be true. People tend to be suspicious of businessmen acting so magnanimously, and we can’t really blame them for it. Remember that giving away stuff is cool, but giving away too much looks suspicious.

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]]> http://marketblazer.com/2011/07/use-freebies-to-grow-your-small-business/feed/ 0 Linked In and Small Business http://marketblazer.com/2011/07/linked-in-and-small-business/ http://marketblazer.com/2011/07/linked-in-and-small-business/#comments Fri, 01 Jul 2011 15:05:30 +0000 Editor http://marketblazer.com/?p=687 LinkedIn is a social network that is geared toward linking together small businesses.

This network – well over twelve million strong – provides an opportunity for folks to stay in daily and weekly touch with their current clients, as well as their potential clients (leads).

Here is a short list of the ways that you can use LinkedIn to improve your chances at small business success!

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]]> http://marketblazer.com/2011/07/linked-in-and-small-business/feed/ 0 Local Business and SEO http://marketblazer.com/2011/06/local-business-and-seo/ http://marketblazer.com/2011/06/local-business-and-seo/#comments Thu, 30 Jun 2011 22:04:48 +0000 Editor http://marketblazer.com/?p=649 Local business owners who succeed with SEO marketing can compete in an ever-changing marketplace, and can keep their businesses operating and thriving, even during challenging times like these. If you’re new to SEO, it is understandable that you’ll have a lot of questions. When we talk about how SEO works, there is a lot of ground to cover. Like anything else, you’ve got to have a starting point.

Keyword research is one of the most important aspects to using SEO within the framework of your business. Here are three things that will make the process of keyword research geared toward eventual SEO marketing a lot easier. Don’t worry – once you get started, you’ll find it’s easier than you may think.

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]]> http://marketblazer.com/2011/06/local-business-and-seo/feed/ 0 Email Marketing for Small Business http://marketblazer.com/2011/06/email-marketing-for-small-business/ http://marketblazer.com/2011/06/email-marketing-for-small-business/#comments Tue, 28 Jun 2011 12:09:30 +0000 Editor http://marketblazer.com/?p=439 Who hasn’t been the victim of targeted email marketing, where someone has sold your email address and all of a sudden you’re the lucky recipient of things like “Try this little blue pill!” or “Use this credit card – you can’t live without it!” As a small business owner, you certainly don’t want to fall into the same category as these unwanted messages do: that category is Spam!

On the other hand, you can run an effective email marketing campaign that your customers will enjoy. Let’s take a look at what a good email marketing campaign is, and why it works so well for businesses of every size.

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]]> http://marketblazer.com/2011/06/email-marketing-for-small-business/feed/ 0 Google Places: Good for your Business http://marketblazer.com/2011/06/google-places-good-for-your-business/ http://marketblazer.com/2011/06/google-places-good-for-your-business/#comments Tue, 28 Jun 2011 11:57:54 +0000 Editor http://marketblazer.com/?p=430 You know your small business exists.

You probably spend a good portion of every day running it!

The question is, how can you get people who have never been there before to notice you?

Google Places is one great way to do it.

Whether you are on a well-traveled corner, or if you’re tucked away on a winding country lane, Google Places will inform potential customers about your location, as well as give them information about the products or services you offer.

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]]> http://marketblazer.com/2011/06/google-places-good-for-your-business/feed/ 0 An Introduction To Social Video Marketing http://marketblazer.com/2011/06/an-introduction-to-social-video-marketing/ http://marketblazer.com/2011/06/an-introduction-to-social-video-marketing/#comments Sun, 26 Jun 2011 17:12:45 +0000 Editor http://marketblazer.com/?p=247 What is social video marketing?

On the surface, it’s a way to get existing and potential customers to interact with your website.

It’s an entertaining way for you to get your message across. At best, it’s a great way to improve your overall SEO picture. Social video marketing is nothing like those old TV commercials – instead, it combines gripping images…

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