Duct Tape Marketing Services
One-on-One Consulting Programs
All programs are customized and designed to meet the specific requirements of your business or practice, therefore the actual sessions may vary. The approach used is much different than you will find with other marketing and business consultants. We take proven marketing and business systems, align this with a collaborative consulting methodology that allows us to work most effectively together by installing a series of steps that when done consistently will produce measurable results.
The Duct Tape Marketing Catalyst Consulting Program:
The following 12 sessions make up the core curriculum of the Duct Tape Marketing Catalyst program.
During each training session the consultant will conduct essential introductions and training on the material, assign action steps, facilitate discussion, and provide feedback and guidance in the completion of the steps as well unlimited e-mail support between sessions.
The primary objective of this program is the creation of the research and strategy necessary to easily complete and document a marketing action plan using the Duct Tape Marketing methodology.
- Session 1: Discovery/Leverage Your Existing Marketing Assets
- Session 2: Strategy – Discover Your Ideal Target Market
- Session 3: Strategy – Creating a Unique Core Message
- Session 4: The Marketing Hourglass – The Total Experience
- Session 5: Content that Builds Trust and Educates
- Session 6: Creating a Total Web Presence
- Session 7: Advertising: A plan for guaranteed results
- Session 8: Nurturing Your Clients For Increased Loyalty
- Session 9: Referrals: The client and partner sales force
- Session 10: Public Relations: Building credibility and exposure
- Session 11: Lead Conversion: Turning leads to customers
- Session 12: Putting it all together and keeping score
Each participant receives an Ultimate Marketing System including workbooks and audio cd’s.
The Essentials Consulting Program:
The Essentials Program is ideal for small business owners and professional service providers that want to take their business to the next level by developing a strategic plan and then implementing the tactics to most effectively carry out the plan.
- Session 1 – Discovery
- Session 2 – Leverage Your Existing Marketing Assets
- Session 3 – Strategy – Discover Your Ideal Target Market
- Session 4 – Strategy – Develop Your Unique Positioning Strategy
- Session 5 – Tactic – Create Your Tool Kit to Build Awareness, Credibility and Trust
- Session 6 – Determine Your Tactical Plan – Advertising, Referrals and Public Relations
- Session 7 – Develop Your Referral System With Clients and Strategic Partners
- Session 8 – Develop Your Lead Conversion Plan
- Session 9 – Execution and Accountability
The Jumpstart Consulting Program:
The Jumpstart program is perfect for small business owners and professional service providers with a limited marketing budget seeking to Jumpstart their sales and marketing. This program focuses on building the fundamentals for a strong integrated marketing approach – understanding your ideal client(s) and positioning yourself in the marketplace.
- Session 1 – Discovery
- Session 2 – Leverage Your Existing Marketing Assets
- Session 3 – Strategy – Discover Your Ideal Target Market
- Session 4 – Strategy – Develop a Unique Positioning Strategy
- Session 5 – Tactic – Create Your Tool Kit to Build Awareness, Credibility and Trust
- Session 6 – Execution and Accountability
Group Consulting Programs
The Catalyst Group Coaching Program consists of a 6 month formula that is designed to help you grow your business.
Step 1: Diagnostics
The first step in the Duct Tape Marketing Group Catalyst Process is to do a through audit of your current marketing skills. The goal is to isolate the precise areas in your marketing that are your biggest assets and opportunities. This, by far, is the quickest way to experience rapid change and growth. Finding and building on your greatest strengths right from the start gives you that kick start you need to build momentum while you’re going through the process.
Step 2: Strategic Development
Once the optimal assets and strengths have been defined, they must be built on immediately for optimal results. The key to quantum growth and results in marketing is in the strategy you use. It is one thing to execute marketing tactics but if the proper positioning and understanding of the ideal client are identified the cost savings are immeasurable!
More Information on the Catalyst Group Coaching Program
