Use Online Advertising to grow your Small Business
By · CommentsOnline advertising is the bread and butter of online marketing, so this section will be sure to help you out. Remember that most of these services have several competing companies offering them, so looking around and checking out the best prices. Of course, one cannot give up quality of service for a cheap bill.
Make use of pay-per-click (PPC) ads. You get the word out while only paying for those that actually click through. Pay-per-click is a cost-effective way of getting people to visit your website. Your ads are spread wide, and you are billed for every unique user who clicks through to your website, and not for simply having the ads displayed.
Cost-per-action (CPA) advertising is also a viable choice, and it is more flexible than PPC. Cost-per-action is even more cost-effective than PPC because you can set it to pat out when a visitor does something more useful than just visiting – such as filling out a form or completing your squeeze page. The rate per completed action is usually higher than that for unique visitors.
Marketing Tip of the Day:
Adopt the Publishing model:Marketers today must commit to producing content, much like a publisher might. Prospects expect to search and find large amounts of useful information on any subject or challenge. Consistent production of content that builds awareness and trust, such as client success stories, testimonials and content that educates, such as blog posts, eBooks and online seminars are major components of the new marketing system.
Use Freebies to grow your Small Business
By · CommentsWhat’s better than a good product or service? A good product or service that is free of charge. This has been a common philosophy for ages. The smart businessman can make use of freebies to make money indirectly. It may cut into your profits, but if you make profit overall, then all’s good. In an age of digital products, free products are easy to give away, since making copies is a matter of a couple of clicks.
People love getting free stuff, so once in a while set up some sort of contest or giveaway. Call it the product of capitalistic thinking, but people automatically perk up upon the mention of free stuff. Unfortunately, it is the product of modern capitalism, specifically marketing, that has caused people to also be wary of things that sound too good to be true. People tend to be suspicious of businessmen acting so magnanimously, and we can’t really blame them for it. Remember that giving away stuff is cool, but giving away too much looks suspicious.
Marketing Tip of the Day:
Adopt the Publishing model:Marketers today must commit to producing content, much like a publisher might. Prospects expect to search and find large amounts of useful information on any subject or challenge. Consistent production of content that builds awareness and trust, such as client success stories, testimonials and content that educates, such as blog posts, eBooks and online seminars are major components of the new marketing system.
Local Business and SEO
By · CommentsLocal business owners who succeed with SEO marketing can compete in an ever-changing marketplace, and can keep their businesses operating and thriving, even during challenging times like these. If you’re new to SEO, it is understandable that you’ll have a lot of questions. When we talk about how SEO works, there is a lot of ground to cover. Like anything else, you’ve got to have a starting point.
Keyword research is one of the most important aspects to using SEO within the framework of your business. Here are three things that will make the process of keyword research geared toward eventual SEO marketing a lot easier. Don’t worry – once you get started, you’ll find it’s easier than you may think.
Marketing Tip of the Day:
Adopt the Publishing model:Marketers today must commit to producing content, much like a publisher might. Prospects expect to search and find large amounts of useful information on any subject or challenge. Consistent production of content that builds awareness and trust, such as client success stories, testimonials and content that educates, such as blog posts, eBooks and online seminars are major components of the new marketing system.
Email Marketing for Small Business
By · CommentsWho hasn’t been the victim of targeted email marketing, where someone has sold your email address and all of a sudden you’re the lucky recipient of things like “Try this little blue pill!” or “Use this credit card – you can’t live without it!” As a small business owner, you certainly don’t want to fall into the same category as these unwanted messages do: that category is Spam!
On the other hand, you can run an effective email marketing campaign that your customers will enjoy. Let’s take a look at what a good email marketing campaign is, and why it works so well for businesses of every size.
Marketing Tip of the Day:
Adopt the Publishing model:Marketers today must commit to producing content, much like a publisher might. Prospects expect to search and find large amounts of useful information on any subject or challenge. Consistent production of content that builds awareness and trust, such as client success stories, testimonials and content that educates, such as blog posts, eBooks and online seminars are major components of the new marketing system.
Google Places: Good for your Business
By · CommentsYou know your small business exists.
You probably spend a good portion of every day running it!
The question is, how can you get people who have never been there before to notice you?
Google Places is one great way to do it.
Whether you are on a well-traveled corner, or if you’re tucked away on a winding country lane, Google Places will inform potential customers about your location, as well as give them information about the products or services you offer.
Marketing Tip of the Day:
Adopt the Publishing model:Marketers today must commit to producing content, much like a publisher might. Prospects expect to search and find large amounts of useful information on any subject or challenge. Consistent production of content that builds awareness and trust, such as client success stories, testimonials and content that educates, such as blog posts, eBooks and online seminars are major components of the new marketing system.
Hello world!
By · CommentsWelcome to WordPress. This is your first post. Edit or delete it, then start blogging!
Marketing Tip of the Day:
Adopt the Publishing model:Marketers today must commit to producing content, much like a publisher might. Prospects expect to search and find large amounts of useful information on any subject or challenge. Consistent production of content that builds awareness and trust, such as client success stories, testimonials and content that educates, such as blog posts, eBooks and online seminars are major components of the new marketing system.
