About Us

As a professional small business marketing agency and an authorized Duct Tape Marketing Consultant, we help small businesses develop strategies to find prospects, that have a need for your products and services, and engage them to know, like, and trust your business, becoming long-term customers, and further resulting in them referring your company to other potential customers with the same need or problem.

MarketBlazer’ delivers exceptional quality and service to our clients. Our environment is creative, challenging, respectful, innovative and leading-edge. The talent of the individual, along with their contribution to our clients’ success is what gives MarketBlazer its strength and leading-edge position in its marketplace. MarketBlazer is led by Ray Perry, a high-technology marketing executive and internet marketing consultant. With a strong technology background our marketing focus not only includes time tested marketing techniques but adds the latest internet based marketing strategies and tactics.

Are any of these statements true for your Company?

• “I am an entrepreneur who has developed an exciting product. I have sold a few clients but I am now ready to crank up my marketing, but I’m not sure what to do first.”
• “I have been in business for a few years and mostly relied on word-of-mouth for new clients. My market is changing and now I need a new way to get the word out about our services.”
• “Our Company has been doing pretty well with basic marketing but we need to enhance the effectiveness of our on-line marketing including website, email marketing and on-line advertising.”
• “We have a website but don’t understand how to turn it into a lead generation machine, capturing the names of prospects that visit our site.”
• “We lost our existing Marketing Manager and don’t want to lose sales momentum during the 3 to 9 months it takes to find the right person.”
• “We don’t understand Social Media Marketing at all and want to use this new medium to better communicate and interact with our customers.”
• “Our prospects are busier than ever and our current cold-calling methods aren’t working, what are some new methods for getting their attention.”

The type of results you can expect from working with MarketBlazer.

• Your marketing will generate more leads and provide the process to manage them more effectively.
• Your marketing will allow you to take advantage of and execute on-line marketing strategies.
• Your marketing will assist you in attracting customers from different geographic areas.
• Your marketing will become more organized and systematic. You will know what to do next with confidence.
• Your marketing will allow you to communicate with your customers and prospects more consistently and with greater clarity.
• You will discover more options on how to market your business that fit your personality, business methodology and financial resources.
• You will have a predefined marketing budget and plan and an organized approach on how and where your money is spent with measurable results.
• Your marketing will become easier, more fun and less of a dreaded task.

MarketBlazer will help your small business find prospects you are currently unknowingly ignoring. Utilizing our “Seven Strategy Process” we will help you develop a clear process to inform, educate and engage these potentially lost prospects as long-term clients.

What do we mean by “unknowingly ignoring” your Prospects?

Fifty years ago, Peter Drucker said that “any business enterprise has two and only two basic functions: innovation and marketing.”

When it comes to marketing the cornerstones are Lead Generation and Lead Management. In fact, how successful a business is at lead generation and lead management may be the single component to your company’s growth and possible survival.

Marketing’s main focus should be lead generation and lead management. The changing dynamics of B2B customer buying habits demands that marketing’s focus be on lead generation and lead management.

However, before your company can take advantage of increased demand generation techniques you must have your marketing house in order.

You must have your marketing fundamentals in place.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat” …Sun Tzu

MarketBlazer’s “Seven Strategy Process” will assist you in developing a marketing process that allows you to communicate your clearly defined message to your focused target market at the time your prospects are looking for your products and services with specific messages that customers will seek out, not ignore.

Lead Generation:

In today’s Web 2.0 world, lead generation is not about instant gratification or the marketing idea-of-the-week; it requires a sustained multi-strategy effort over time.

We have all heard the saying “Companies don’t buy; People buy” and that statement has never been truer. Therefore the goal of an effective lead generation strategy is one that creates a dialogue between your company and your prospects.

It is imperative to create a relationship with your prospects so that your company becomes viewed as the “trusted advisor” in the buying process. The goal in implementing MarketBlazer’s “Seven Strategy Process” is to position your company as the company your prospects go to when they have a problem.

The three primary lead generation tactics, further detailed in MarketBlazer’s “Seven Strategy Process”, are advertising, public relations and referrals. These core tactics are critical to your small business marketing success and if you don’t have all of these working in your favor, you’re treading on shaky ground.

When it comes to lead generation, learn to implement the three core tactics of advertising, public relations and referrals correctly and you’ll have more customers than you know what to do with.

But do it wrong and your cash registers will suddenly fall silent.

Lead Management:

The Internet has changed forever the way prospects find information about the products and services you and your competitors provide.

You are likely receiving leads from many sources such as from your website, advertising, social media, email marketing, pay-per-click, articles, white papers, press releases, trade shows, etc. As a result, prospects are engaging with your company earlier in the sales process than ever before.

The problem with this is the vast majority of these potential customers are not “sales ready” leads. Giving these leads to sales too early can be as big a negative as giving them to sales too late.

According to recent research, of the total leads generated by a typical small business marketing campaign, 12.5 percent are quality leads and moved immediately to sales for follow-up. Additionally, 17.5 percent are discarded because they don’t qualify, can’t be verified or don’t fit within company parameters.

The largest amount of leads from any lead generation campaign, the remaining 70 percent remain in a state of limbo; not qualifying for immediate sales follow-up but too much potential to discard. Most companies never effectively follow-up with these leads, at least not in a timely manner.

These are the prospects you are unknowingly ignoring.

Find out how MarketBlazer’s “Seven Strategy Process” will help you develop a marketing process to unlock the potential of these lost prospects and increase your business revenue with a predictable and sustainable marketing methodology.

MarketBlazer is located in Jasper, Georgia, nestled next to the Southern most point of the famous Appalachian Trail. We are geographically positioned between the hustle and bustle of Downtown Atlanta and the peace and tranquility of the Blue Ridge Mountains.